EE One Braham
My Contributions
Design & Concept
Illustration
Motion Design
Character Animation
2022
Most of the people near One Braham are office workers, often preoccupied with their thoughts—whether they're heading to grab their morning coffee from Pret or buried in an Excel spreadsheet they need to finish by lunchtime. This means they might not be in the best frame of mind.
One of the standout features of the EE network is its ability to keep us connected, allowing us to share the amusing and quirky content we discover online that brings us joy. With the One Braham LED window, we aim to do just that. From heartwarming cat and dog videos to fun emojis and GIFs, we’ll showcase the delightful wonders of the internet. Our goal is to let shoppers know our store is open while also brightening their day with a smile.
In-Situ
The animation had to be provided as a single video but during production we had to be mindful to have specific content that was shown on the front screen (wrapping around the store). I had alter messages and change scale depending where the viewer may be standing.
