The Toy Hospital - Channel 5

My Contributions

Design & Motion

Compositing / Editing

Social Adapts

Oct 2023

Desiring to go beyond a simple clip-based promotional video, we decided to undertake our own dedicated shoot. Our goal was to craft a heartfelt narrative that illustrates the life cycle of a cherished toy, capturing the moments that define its journey from newness to beloved companion. Through this creative endeavour, we aimed to tell a story that resonates with the joy and nostalgia associated with toys that hold a special place in our hearts.

Main Promo Editing & Compositing

After filming several scenes with a teddy bear for The Toy Hospital, we noticed during our initial review of the promo that the continuity was off; the bear's damage didn’t align consistently with the timeline presented. I was assigned to edit and composite the teddy bear’s damage to resolve this issue.

Toy Editing - Social Adapts

For our social media campaign, we aimed to showcase a variety of damaged toys beyond just our main teddy bear. We filmed an additional six toys, envisioning a 20-second teaser promo that would highlight these beloved items as they reached the end of their life cycle. However, after creating the initial teaser, we felt the toys didn’t appear damaged enough. I was tasked with enhancing their appearance to emphasise their wear and tear.

Logo & Endboard Creation

During the creation of the title treatment I used old toy shop signage as my inspiration; both for the styling and the colour palette.

Awards

Promax Europe 2024
'Best Kids & Family Spot' - Gold

Promax UK 2023
'Best Factual Originated' - Gold

Promax UK 2023
'Best Lifestyle' - Gold

Promax UK 2023
'Best Production' - Silver

Credits:

Director: Waiel Al-Nour

DOP: Richard Bell

Designer: Josh Penn

Art Department: Richard Ward, Paula West

Wardrobe: Stacy Mirjah

Hair & Make-up: Collette Ruddy

Casting Director: Ilenka Jelowicki

Audio: Nigel Mannington

Music: Tom Odell ‘Grow Old with Me’

Editor / Grade: Steve Monk

1st AD: Peter Bromfield

Production Managers: James Botting, Mary Rose

Producer: Marilena Parouti

Marketing: Sarah Tobias, Dannielle Rice, Josh Davies

Director of Production: Claire Oldaker

Senior Creative: Waiel Al-Nour

Creative Director: Alex Norris

Contact

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The Catch - Channel 5