The Toy Hospital - Channel 5
My Contributions
Design & Motion
Compositing / Editing
Social Adapts
Oct 2023
Desiring to go beyond a simple clip-based promotional video, we decided to undertake our own dedicated shoot. Our goal was to craft a heartfelt narrative that illustrates the life cycle of a cherished toy, capturing the moments that define its journey from newness to beloved companion. Through this creative endeavour, we aimed to tell a story that resonates with the joy and nostalgia associated with toys that hold a special place in our hearts.
Main Promo Editing & Compositing
After filming several scenes with a teddy bear for The Toy Hospital, we noticed during our initial review of the promo that the continuity was off; the bear's damage didn’t align consistently with the timeline presented. I was assigned to edit and composite the teddy bear’s damage to resolve this issue.
Toy Editing - Social Adapts
For our social media campaign, we aimed to showcase a variety of damaged toys beyond just our main teddy bear. We filmed an additional six toys, envisioning a 20-second teaser promo that would highlight these beloved items as they reached the end of their life cycle. However, after creating the initial teaser, we felt the toys didn’t appear damaged enough. I was tasked with enhancing their appearance to emphasise their wear and tear.
Logo & Endboard Creation
During the creation of the title treatment I used old toy shop signage as my inspiration; both for the styling and the colour palette.
Awards
Promax Europe 2024
'Best Kids & Family Spot' - Gold
Promax UK 2023
'Best Factual Originated' - Gold
Promax UK 2023
'Best Lifestyle' - Gold
Promax UK 2023
'Best Production' - Silver
Credits:
Director: Waiel Al-Nour
DOP: Richard Bell
Designer: Josh Penn
Art Department: Richard Ward, Paula West
Wardrobe: Stacy Mirjah
Hair & Make-up: Collette Ruddy
Casting Director: Ilenka Jelowicki
Audio: Nigel Mannington
Music: Tom Odell ‘Grow Old with Me’
Editor / Grade: Steve Monk
1st AD: Peter Bromfield
Production Managers: James Botting, Mary Rose
Producer: Marilena Parouti
Marketing: Sarah Tobias, Dannielle Rice, Josh Davies
Director of Production: Claire Oldaker
Senior Creative: Waiel Al-Nour
Creative Director: Alex Norris